We all know that sex "sells", and this is not a new concept. Companies have been using sexy models and themes to sell their product for a very long time. And this business marketing concept was not lost on Edward Haas, as well. Although we think of colorful and witty character heads when we think of PEZ... Haas's candy creation was specifically made and sold for an adult market until the 60's. To sell to adults, PEZ and its marketing team used sex to help sell their product.