TheStar hat einen wunderbaren Artikel darüber, wie Subkulturen und Underground in der digitalen Ära funktionieren, in der alles und jeder mit einem Klick verfügbar ist.
IN MARCH 2004, New York Times Magazine columnist Rob Walker described how a non-mainstream sensibility, combined with a file-sharing infrastructure, has led to the "mass underground." Using DJ Danger Mouse as an example, Walker argued that the Grey Album – the wonderful, illegal "mash-up" of Jay-Z's The Black Album and The Beatles' so-called "white album" – was easily accessible to anyone with Internet access and a bit of computer savvy, yet it still hovered below the mainstream radar.
The mass underground is filled with thousands of poorly kept secrets, a new cultural category that includes lonelygirl15, that OK Go video with the treadmills, and any number of legally free-for-the-taking words and music, such as Cory Doctorow's novel Someone Comes to Town, Someone Leaves Town and Nine Inch Nails' new album The Slip. These cultural expressions can be downloaded once, or a million times, at no additional cost to anyone. (As if to underscore the importance of this new cultural arena, New York's Parsons New School for Design has announced a course on being "Internet Famous.")