Tolles Fotoprojekt von Endia Beal, die sich weiße Damen im besten Alter schnappte, sie in einen Friseursalon verfrachtet und sie anschließend mit ihrer neuen „schwarzen“ Frisur fotografiert hat – im typischen Büro-Business-Portrait-Look, Employee-of-the-Month-Style.
Beal decided not to give the women an option of choosing a style. “I said, ‘I am going to give you a black hairstyle,’ and they were like, ‘You’re going to give me cornrows?’ ” Beal recalled of her conversations with her subjects. “And I said, ‘No, we’re going to do finger waves.’ ‘Finger waves? What’s that? You mean from the ’20s?’ And I said, ‘These are a little bit different type of finger waves!’ ”
Beal specifically chose women who were at least in their 40s, but she tried mostly for baby boomers. “I wanted people that had a certain idea of what you’re supposed to look like in the workspace, because it would be a challenge for them to understand what I experienced in that space,” she said. “And to a degree, many young white women have shared that experience, but for older white women it’s an experience they haven’t necessarily had.”
Although the project has a quirky sense of humor, Beal is an artist looking to open a dialogue among people of different gender, race, and generations about the ways in which we express ourselves, specifically in a corporate environment.