I ❤️ McSweeneys --> TRUMP’S ELEMENTS OF STYLE by KATHRYN PETRAS AND ROSS PETRAS
Strunk Rule: Omit needless words
Trump Rule: No word is needless. They’re all great! Terrific! They’re fantastic words! I know about fantastic words!
On Day One, we will begin working on an impenetrable, physical, tall, powerful, beautiful southern border wall. We will use the best technology, including above- and below-ground sensors. That’s the tunnels. Remember that. Above and below. Above- and below-ground sensors, towers, aerial surveillance and manpower to supplement the wall, find and dislocate tunnels and keep out criminal cartels and Mexico, you know that, will work with us.
— speech, 8/31/16
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Strunk rule: Place yourself in the background.
Trump rule: Background?
I know more about renewables than any human being on Earth.
— interview, Sean Hannity, 4/13/16
I think nobody knows more about taxes than I do, maybe in the history of the world. Nobody knows more about taxes.
— interview, AP 5/13/16
I know more about ISIS [the Islamic State militant group] than the generals do. Believe me.
— speech, 11/12/15
There is nobody who understands the horror of nuclear more than me.
— speech, 6/15/16
I know more about Cory [Booker] than he knows about himself.
— tweet, 7/25/16
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Strunk rule: Use figures of speech sparingly
Trump rule: A good metaphor is as beautiful as someone’s not-tiny shapely hands!
I have read a lot about it and I watched it and Liberty University, like a rocket ship, a really great rocket ship.
— speech at Liberty University, 1/18/15
On gay marriage: It’s like in golf. A lot of people — I don’t want this to sound trivial — but a lot of people are switching to these really long putters, very unattractive. It’s weird. You see these great players with these really long putters, because they can’t sink three-footers anymore. And, I hate it. I am a traditionalist. I have so many fabulous friends who happen to be gay, but I am a traditionalist.
— interview, New York Times, 5/2/11
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Strunk Rule: Avoid fancy words
Trump Rule: I have the best fancy words. So fancy that no one else knows them!
I wrote The Art of the Deal; I say that not in a braggadocious way
— presidential debate, 9/26/16
China steals United States Navy research drone in international waters — rips it out of water and takes it to China in unpresidented act.
— tweet, 12/17/16
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Strunk Rule: Avoid repetition
Trump Rule: What’s the problem with repetition, when you repeat something?
You know what a diplomat is? That’s a person that studies to be nice. In other words, they study to be nice.
— interview, CNBC’s The Kudlow Report, 3/18/11
That’s wrong. They were wrong. It’s The New York Times, they’re always wrong. They were wrong.
— Republican debate, 1/14/16
But when you look at this tremendous sea of love — I call it a “sea of love”…
— interview, ABC, describing a framed photograph of his inauguration crowd, 1/25/17
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Strunk rule: Place the emphatic words of a sentence at the end
Trump rule: And add an exclamation point! Great!
Happy New Year to all, including to my many enemies and those who have fought me and lost so badly they just don’t know what to do. Love!
— tweet, 12/31/16