Stupidedia meinte am 15. Januar so, sie würden aufhören. Dürfte 1a Trolling sein, immerhin ist das deren Job und der Joke war gut, aber The Awl hört auf und das ist wahrscheinlich kein Trolling und das ist gar nicht gut.
The Awl (Wikipedia) ist ein Blog über „news, ideas and obscure Internet minutiae of the day“ und ihre Tagline könnte ich mir ebenfalls ins Blog kleben: „Be Less Stupid“. The Awl schrieben über alles mögliche, unter anderem rezensierten sie jeden Tag das New Yorker Wetter („Berlin verhangen-grau, 2° und Regen, eher lame, 2/5 Sternen“ – so auf die Art nur besser und länger) und sie hatten auch lange vor mir wahrgenommen, dass das mit Internet nicht mehr ganz so geil läuft, hier zum Beispiel ein Podcast mit Clay Shirky von 2015 über „an internet increasingly consumed and managed by a few centralizing powers“.
Jetzt haben sie das Ende der Website bekanntgegeben und die Gründe sind die üblichen: sinkende Werbeeinnahmen. Aber: Sie schreiben darüber kein Wort in ihrem Abschiedsposting. Kein Wort über Clickbait, kein Wort über über Plattformen – die Macher beschweren sich nicht und stattdessen bedankte The Awl sich bei ihren Lesern für großartige zehn Jahre und die Betreiber finden, sie hätten einen prima Job gemacht. Ein Abschied mit Format und ich finde, ihr Job war nicht nur prima, sondern ziemlich grandios.
It is with a mixture of disappointment and relief that we are announcing the cessation of editorial operations on The Awl at the end of this month. For nearly a decade we followed a dream of building a better Internet, and though we did not manage to do that every day we tried very hard and we hope you don’t blame us for how things ultimately turned out. We’re intensely proud of what we managed to accomplish over the years, and while most of the credit goes to an astoundingly talented team of writers and editors, the greatest achievement any site can claim is in the quality and fervor of its audience, and on that score we feel like we were the most successful organization ever. All things reach a natural end, and that end has now come for The Awl, but we could not be more grateful for the way you made us part of your routine and took us into your hearts, so instead of saying goodbye we would just like to say thank you. Yes, you. Thanks.
Mach's gut, The Awl, and thanks for all the fish.
For almost a decade, The Awl implored the world to “Be Less Stupid.” There was a “great big internet” out there, the editors cautioned. And by writing intelligently about offbeat topics – from a locket meant to hold “mad money” to a deeply unsatisfying West Elm couch called “the Peggy” – The Awl and its sister sites did their best to live up to the motto.
On Tuesday, though, editors of The Awl and one of the sister sites, The Hairpin, announced that the end had come. Statements on the sites said editorial operations would cease at the end of January.
The closings represent yet another loss for independent publishers that have long struggled to compete with larger ones, which can offer ad buyers a wider audience. And in an email, The Awl’s publisher, Michael Macher, said that “a steady decline in direct sales” was “the root cause” for closing.
“We followed a dream of building a better internet, and though we did not manage to do that every day we tried very hard and we hope you don’t blame us for how things ultimately turned out,” one of the statements said. “The greatest achievement any site can claim is in the quality and fervor of its audience, and on that score we feel like we were the most successful organization ever.”
The Awl’s other sister sites, The Billfold and Splitsider, are not ceasing publication, Mr. Macher said, noting that “it’s business as usual in terms of publishing cadence and partnerships” for both properties.
Founded in 2009, The Awl – whose name refers to a pointed tool used for punching small holes – has been independently owned and operated and did not receive venture capital backing or any outside investment, according to its website. Ownership of each property is distributed among the editors, Mr. Macher said. Historically, he said, each site in the network had only one or two editors.
Silvia Killingsworth, who in 2016 became the editor of The Awl and The Hairpin – a website geared toward women – said that her main job was to discover talented new writers and encourage them to fully embrace their voice and style while writing about a topic that piqued their interest, no matter how obscure it might be.