1. Take a study and „report“ it's findings („Students report high stress levels from the election which are on par with symptoms of PTSD“), but leave out facts that stand in the way of your narrative („The election doesn't qualify as Trauma“ and „PTSD consists of more symptoms than stress-level“), as the Daily Mail did, but don't bluntly write „Millennials have Trump-PTSD“ in your Headline, because that would be stupid and at least you wanna look like a real journalistic outlet, don't you? Hide that framing in the URL (
2. Put your Frame on Twitter where no one gives a fuck about reality and all is about the most emotional, most outrageous, most clickable words you can choose and simply state which is not true: „25% of millennials say they have PTSD from the 2016 election, study says“. The only true thing in that sentence is the „25%“.
3. ????? (aka Retweet by popular Twitter-Accounts from political partisans and a lot of outrage and told-you-so's by people not willing to read more than 1 source but always willing to point fingers because they are lazy af.)