Present but silent people always share our opinion while people *not present* share the majority opinion. In a world of hyperconnectivity, where everyone is always present somehow, this shifts the "opinion of the silent majority" to the opinion of "every individual" in the view of that individual. In other words: "The world shares my opinion, mostly" (because the world is present). Implications are obvious.
In reality, most people make assumptions about general opinions from a fairly limited number of sources. To better understand this process of predicting opinions, researchers studied how participants responded to two different scenarios. In one scenario, participants viewed a scene in which four people at a restaurant all tried a new brand of bottled water. While waiting for their food, two people got up to wash their hands. The remaining two had a conversation about whether they liked the bottled water or not. The participants themselves were also told they had tried the water before and had either liked or disliked it.
In this scenario, the researchers discovered a pattern in participants' predictions about the unknown opinions: They assumed the people not present in the conversation—who went to wash their hands—would agree with the majority opinion among the speakers. If the two speakers liked the water, they assumed those not present would like it as well regardless of the participants' own opinion about the water.
In the second scenario, all four people stayed at the table and had a conversation about the bottled water, but rather than getting up from the table, the two people with unknown opinions remained and were silent in the conversation. The study respondents again were assigned a personal opinion of the new bottled water.
The researchers now found that rather than assuming that the people with unknown opinions agreed with the majority opinion, the respondents in this scenario predicted that the silent people agreed with their own opinion. This happened even when the participants' own opinion was outnumbered in the group. If both speakers in the conversation liked the water but the study respondent didn't personally like the water, the respondent assumed that the silent people did not like the water as well.
There are multiple reasons people may be silent—to avoid repeating a majority opinion, for example, or to avoid potential conflict caused by offering a differing opinion.
The new research showed that people generally assume others are silent for the same reasons they would have remained silent in the same situation. The study authors called this a mirror effect. This could explain their overall finding—that people generally assume silent members of a group would agree with their own personal beliefs.