Trumps Tweet Machine
Der Bosten Globe über die Trump Tweet Machine: Staff-written posts, bad grammar (on purpose), and delight in the chaos. Vor allem die Stelle mit den vorverfassten Tweets in seinem Style, die er dann nur noch auswählt finde ich – nun, nicht erstaunlich. Goldenboy is a brand, das ist Marketing für seine irregeleitete Wählerschaft und reine Kalkulation und seine dumme Grammatik ist nur ein weiterer Fake. Hail to the Dumbfuck-King™ of Twitter.
West Wing employees who draft proposed tweets intentionally employ suspect grammar and staccato syntax in order to mimic the president’s style, according to two people familiar with the process. […] His staff has become so adept at replicating Trump’s tone that people who follow his feed closely say it is getting harder to discern which tweets were actually crafted by Trump sitting in his bathrobe and watching “Fox & Friends” and which were concocted by his communications team.
Cory Doctorow: The Engagement-Maximization Presidency
Tying commercial success and programmers’ pay, bonuses, and career progression to “engagement” has created an entire arsenal for capturing and directing attention without regard to the effect of these techniques on the user’s subjective experience of the product. A company that needs you to be engaged with its product is not necessarily concerned with whether you enjoy that engagement: if you visit Google to look up a cookie recipe, get directed to a news-cycle about impending nuclear armageddon and spend the afternoon terrifying yourself and never bake the cookies, that is a success for Google, even if you go to bed hungry and anxious at the end of it.
Tying human attention to financial success means that the better you are at capturing attention – even negative attention – the more you can do in the world. It means that you will have more surplus capital to reinvest in attention-capturing techniques. It’s a positive feedback loop with no dampening mechanism, and, as every engineer knows, that’s a recipe for disaster. Machines that have a system for speeding up and no system for slowing down eventually tear themselves apart and explode. […]
Since Trump’s audiences are extreme, and since they like things that outrage others, Trump’s statements make for excellent clickbait: it’s nearly impossible to hear one of the pronouncements that emerges from this evolutionary process whose selective pressure is cheers from bigots without repeating it, “Did the President just say _______?” […] Trump and ad-tech co-evolved without ever colluding: he is the engagement-maximization president.
Trump Voters Driven by Fear of Losing Status, Not Economic Anxiety, Study Finds
Ich habe hier selbst die eher ökonomischen Faktoren als (einen) Grund für die Wahl Trumps genannt, dies ist aber bereits die zweite Studie, die diese Erkenntnis mindestens relativiert und eher Status-Verlustängste für das golden Desaster verantwortlich macht. Ich fürchte, sie haben Recht.
A study published on Monday in the Proceedings of the National Academy of Sciences questions that explanation, the latest to suggest that Trump voters weren’t driven by anger over the past, but rather fear of what may come. White, Christian and male voters, the study suggests, turned to Mr. Trump because they felt their status was at risk.
“It’s much more of a symbolic threat that people feel,’’ said Diana C. Mutz, the author of the study and a political science and communications professor at the University of Pennsylvania, where she directs the Institute for the Study of Citizens and Politics. “It’s not a threat to their own economic well-being; it’s a threat to their group’s dominance in our country over all.”